Profit Max Booster Session 1

Are you in your sweet spot?

Companies that are operating in their Sweet Spot:

Easily attract the ideal clients for their business

Do not experience pressure to discount their prices -- their customers even gladly pay a premium for the value they are receiving

Can grow without demanding additional work hours by YOU

Why companies get “stuck” in a holding pattern:

It’s easy to get caught up in the latest marketing trend or tactic. However, if your business does not have a solid underlying Strategic Foundation, at some point you will hit a wall (ouch!) and your growth will plateau.

As author and serial entrepreneur Mike Michalowicz points out in his book The Pumpkin Plan, growing an extraordinary business is just like growing an award winning giant pumpkin. Just as you must start with a special seed to grow a giant, one-ton pumpkin, you must also start with a special seed (your Sweet Spot) to experience extraordinary business growth.

Your Sweet Spot is the intersection of your Top Clients, Your Unique Offering and Your Underlying Systems and Processes. You must have all three in order to thrive.

• If you don’t know who your best, most profitable clients are, and what they want and need from you, then your marketing will not attract your best clients.
• If you don’t know, or can’t express what makes you different from your competitors (in a way that your Top Clients actually care about), then your prospects and clients will pressure you to compete on price.
• If you don’t have the systems and processes in place that enable your business to deliver your product or service over and over again, consistently, without your direct involvement, then you are stuck trading dollars for hours. You cannot grow beyond the number of hours you, the owner, can work.

What I Expect From You

As with any Course, you'll learn more if you stay engaged with the material and actively participate in the community. Here are a few things that you can contribute to our Course community, and get the most bang for your buck:

• Be active in the community. One of the best parts about The Bottom Line Academy is that it's part of a community. Share your thoughts and ideas, and let us know what you're learning as you work through the material.
• Engage with your peers. We're all in this together, and we'll learn a whole lot more (AND have more fun) if we help each other out.
• Ask and answer questions. Feeling stuck or confused? We're here for you. Share your questions, and we'll help you work through them.
• Do the work. Like any system, it will only work if you do too. Change is hard but being profitable is a cinch once you get going.